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Topic: Procter and Gamble (Crest).
APA formatting is required along with a cover page and a resource page which is not included in the final page count.
The final paper should be approximately 10-12 pages.
It should consist of the information from your milestone papers along with information from our discussion board postings.
Feedback from the Milestone papers must be incorporated
All key components of a marketing plan must be represented.
Table of Contents
Company Overview/Executive Summary
New Product or Redefined Product Summary (why is this important to introduce now? How does it support the mission, vision and core values?
Competitor Analysis and Identifiable Gaps
Target Market Determination
The use of e-commerce and social media
The marketing mix
The promotional mix
Consumer buying behavior
The impact of the pandemic on the company’s approach to sales and marketing
Product Lifecycle, including the graph
Measurements of success, metrics